2 min read
How to Get Customers Without Running Ads
Let me say this out loud: Not every business owner has ad money every week or month. Some days, business can be slow and you will be thinking of how to restock, pay staff, save money for rent and still save small something for rainy days. So when people shout run ads! run ads, it can be frustrating.
But here’s the good news: You can still get customers without ads. And many businesses are already doing it, they just don’t know it.
Talk to the Customers You Already Have: This one sounds simple, but many people ignore it.
Have you called or messaged them lately? A simple, “hello, good afternoon, just checking in or how are you doing? Just wanted you to know that we just got new stock", can bring money faster than ads. Because your old customers trust you, they already know your price, they don’t need convincing too much. Sometimes, your next sale is already on your phone.
Be Everywhere They Can See You (Without Paying): You don’t need sponsored posts to be visible. Post on your WhatsApp status, on WhatsApp groups (respectfully), on your Facebook page, In your community groups. Even if it’s just
New stock photo
People buy from who they see often. Silence makes people forget you.
Talk Like a Human, Not Like a Flyer: Many business owners post like this:
Quality goods available at affordable prices.
Everybody says that but nobody feels it. Instead, say things like:
When people relate with you, they trust you more. Customers buy from people, not posters.
Turn Your Customers into Your Marketers: Your customers are your biggest advert. But most times, they won’t help unless you ask. After a good sale, tell them to recommend you to their friends and family members or if they want to post what they bought from you, tell them to tag you. You can even:
One happy customer can bring 3 more.
Solve Problems, Don’t Just Sell Products: Instead of always shouting buy from me. Start posting:
For example:
When people learn from you, they trust you. And when they are ready to buy, they remember you.
Be Consistent, Not Perfect: Many people say, my posts don’t get likes so they stop posting. But consistency beats likes. That one person watching quietly today might buy next month. Don’t wait till your page is perfect, don’t wait till you have professional pictures. Post. Talk. Show up.
Ads can help, yes. But ads don’t replace relationship. If you:
Customers will come even without ads. Sometimes, business growth is not about spending more. It’s about using what you already have properly.
